Today the success of a brand is becoming more and more dependant on its ability to adapt to the online world. The internet has changed forever how we perceive brands and what we expect from them.
After a decade of working as creatives in some of the best traditional and online advertising agencies we believe we have the mindset to know what a brand needs to do in order to thrive in this environment.
This new thinking needed a new kind of agency. In the summer of 2006 Matthew Byrne and Per Kvalvaag formed The Originals.