Apple / Nike Mashup
January 08, 2007
With two brands as strong as Nike & Apple some type of collaboration was inevitable. No surprises then when last summer we saw the launch of the rather super Nike + trainers. Wirelessly they transmit your footsteps to your i-pod recording the progress of each run, helping to optimise your training.
We’ve come up with another sweet Nike, Apple mashup. What about hooking up your Nike Triax watch (it monitors your heart rate) to your i-pod? Now as you start to ease off on a run the music tempo picks up and you’ll hear a little “Eye of the Tiger”, push it too far and you’re back to Enya.
Bring this into your morning commute and you have an i-pod that will generate a different playlist after you’ve had a double espresso. I don’t know about you, but I’ll certainly be queuing up outside the Apple store to get hold of one of those.
