Hard to believe but apparently we’re still in the grips of a hosepipe ban. A permanent reminder sitting in your garden shed (next to your hosepipe) might prove to be a better advert for water saving than a rash of posters.
We’ve calculated that one 48 sheet for one month in a half decent location could buy about 833 units. And for once we are in no doubt that the medium is indeed the err… message.
*£2,500 / **£3 = 833 units
*www.viacom-outdoor.co.uk
**www.tradekey.com