Mobile Work
D&AD Awards - Bluejacking
October 16, 2006
At this years D&AD there was no category awarding work done on the Mobile.
This seemed to be a perfect opportunity to demonstrate the power of the Mobile as a creative communication medium.
We greeted guests with a message on their phone reminding them to keep it switched on all evening. Then as the night went on they received a series of branded messages.
The result was some of the most unexpected things seen all evening.
