
This spring O2 launches a new urban music channel on its mobile portal O2 Active.
We turned what could have been a simple ringtone download site into a mobile magazine, giving it an intrinsic value to ensure repeat visits.
We used DJ Cameo to front Sessions keeping our playlist bang up to date with the best in urban music.
Sessions also uses third party content from super credible sources such as Rewind magazine & independent record stores.