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The Automotive Design Brief
January 17, 2007The two biggest issues facing the Automotive Industry are: The Energy Crunch and The Harmful effect the product has on the consumer.
The Energy Crunch:
• The oil supply is being squeezed, so the cost of energy is increasing, this had lead to higher manufacturing costs, making cars more expensive.
• Using your car is also more expensive, further decreasing its value.
The Harmful effect the product has on the consumer:
• Manufacturing and using cars damages the environment
• Cars don’t recycle easily, again damaging the environment
Tapping progress on the shoulder and saying “More forwards!”. Is a computer that can walk up a flight of stairs how you define progress?
Progress for the Automotive Industry would be a small unit that bolts onto the engine of a Honda Civic improving the gas mileage and removing the pollution from the exhaust.
I’d also like a factory where old Civics roll in one end and the new ones out the other, that would be progess too.
Henry Ford was defiantly onto something when he began using the wooden planks from the shipping crates as floor boards for his Model-T.
