The New Busy can't just sit around watching paint dry, grass grow and other metaphorical time wasting activities. For the New Busy time is a precious commodity. A gift. Something to be savoured, relished, and never wasted. The diary therefore is a thing that deserves much care and attention.
This module enables the the New Busy to seek out weird, wonderful and exciting experiences with a click (or two) of their collective mice.
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This is the most awarded spot from the 118118 campaign, picking up almost as many gongs as the original Honda commercial; a BTAA gold, a Cannes Silver lion and a One Show Bronze.
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Part of the 3 "We like music" campaign this ad promotes 3's music offering of downloading tracks and watching music videos on your mobile.
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Be the Best - One Silver D&AD, one Silver Nomination.
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As well as launching the all new BMW 1Series, this game also promoted The Prodigy’s track "You’ll be under my wheels".
By finishing the course players also complete the track.
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Campaign Poster Silver nominations.
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At this years D&AD there was no category awarding work done on the Mobile.
This seemed to be a perfect opportunity to demonstrate the power of the Mobile as a creative communication medium.
We greeted guests with a message on their phone reminding them to keep it switched on all evening. Then as the night went on they received a series of branded messages.
The result was some of the most unexpected things seen all evening.
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With over a million people descending onto the streets of west London over two days, Notting Hill Carnival represents the height of organised chaos.
We identified two factors key to overall enjoyment of the day; Cold beer and not getting lost.
The problem of lowering beer temperature using just a mobile phone proved to be beyond the limits of our R&D department. However, a map showing the carnival route, local landmarks and how to navigate around blocked roads was a breeze.
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